Google (Nasdaq: GOOG) has seen the use of its services via mobile spike by 35 percent from May to June, when the traffic normally drops in that time frame between 20-40 percent as people in the northern hemisphere go on holiday. Naturally, this is being interpreted as people turning to their mobiles when they’re away from their computers. This rise in mobile traffic partly offset the traditional fall in computer traffic, although there are tens of millions of mobile searches on Google each day compared to billions done via computer, reports Reuters. “Google’s mobile traffic still comes largely from U.S. users, reflecting the wider number of services available in the company’s home market, including Google Maps, which offers detailed real-time traffic maps in more than 30 U.S. cities.”

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Another interesting point in the article was that the iPhone launch “led to a jump of 40 percent to 50 percent in use of Google Maps on mobile phones”... either that was from a very low base so the relatively small number of iPhone users had a direct impact, or more likely the hype around the iPhone got people checking what was available on the handset they already had.