It’s a self-serve option; restaurants, spas and other stores add a coupon to their business listing, then click a “mobile distribution” tab, and it sets up a formatted landing page. The coupons are easier to find, and users can show them to a cashier right from their phone. The coupons are also accessible from (and add more value to) the Place Pages—or comprehensive, one-page descriptions of specific locations, landmarks and neighborhoods—that Google rolled out in September. Mobile coupons are currently only available in the U.S.; no details on when or where they’ll launch abroad.