Google AdSense For Mobile In Beta
So some blogs are reporting, based on some e-mail invites Google has sent out: “Adsense for mobile allows publishers to place adsense contextual advertising on website designed for mobile (cell) phones to monetise that traffic.” Essentially contextual ads on Wap/Mobile sites.
Updated: IDG confirms this with Google: Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to this help page.
From B2.0 Blog: Mobile ads are available in 13 countries: the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India, Russia and Australia. Advertisers can target their ads to specific countries. Google says the cost is similar to its standard PC Web ads….The ads contain two lines of text, with 12 or 18 characters per line, depending on the language. Advertisers have the option to let people call their business directly from the ad. Advertisers pay only when someone clicks on the ad, or initiates a call from the ad.
Posted In: Advertising, Companies, Google
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Comments (3)
Jul 13, 2007 2:56 PM
Hmmm I am always cautions with any information taken from blogs.
BUT if it is true, then this is the beginning of the end for TSM (and other smaller players who never made it to get acquired).
MR
Jul 13, 2007 3:46 PM
Hi Rafat
I guess they start definitly with Mobile Adsense, because Google has launched
an FAQ & HELP-Page:
https://adwords.google.com/support/bin/topic.py?topic=8500 where you can find Guidelines, Pricing etc.
Cheers - Howie
Jul 13, 2007 6:15 PM
Another clue to Google’s intentions - and wider mobile advertising ambitions - can be found on Bango’s home page. There Google is supplying Google Mobile AdWord vouchers to encourage businesses and individual publishers to try out mobile advertising. This is quite interesting because as far as I’m aware this is the first time Google has supplied AdWord vouchers for mobile - and the amounts are quite high (Bango customers qualify for up to GBP100 towards mobile advertising campaigns. ) Have to wonder why Google chose Bango - and if this isn’t the start of something big…..