GameFly, which fancies itself a Netflix for video games, has developed a mobile version of its site to give customers a better user experience on mobile with features similar to its online counterpart. Using the same URL in their mobile browser, customers can now add titles and make changes to their “GameQ,” browse new releases, buy or keep rented games, access cheats, manage points, update account settings and more. Usablenet, which develops properties optimized for mobile out of existing websites, helped the company create the mobile site in less than six weeks. Release.