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French Telco SFR Launches DRM-Free Unlimited Music Service

Another unlimited DRM-free music service from a carrier - sort of. Vivendi-Vodafone-owned French telco SFR is planning to roll out a DRM-free unlimited music service on November 19, though the actual number of tracks is limited to a few thousand hits from the Universal Music Group catalog. The tracks - limited to three genres including Rap-R&B, Pop-Rock, and Clubbing-Electro - will be available in AAC format on mobiles and in MP3 on PCs, and subscribers will be able to freely transfer music between devices. France’s second largest operator told Billboard.biz that they had “no plans” to offer the entire UMG music catalog, but was using the new service as a way to see how consumers “react” to DRM-free offers. “We are not giving away Universal’s catalog,” the spokesperson added. The offer is limited to 60,000 subscribers, who can choose from three tariffs starting at €22.90 to €56.90. The operator has an existing all-you-can eat DRM protected service that they launched a year ago (Release).

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Nov 3, 2008 6:24 AM ET
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