While other companies, like Google (NSDQ: GOOG), have been offering this feature for some time, it’s not original, but presumably most companies don’t have the resources to do it by themselves. The service provides developers with a mobile web page, which can be linked to from any site. The site detects what device a user has, and then offers a link to download the application. If GetJar doesn’t have a version for the user’s specific handset, it provides a free widget that will launch the site from the phone’s web browser. GetJar says in addition to Facebook, Photobucket has also signed up to start using the service this year.

To be sure, the service may aid in application discovery. Developers or content owners can now promote their own apps from their own web sites, rather than having to rely on app stores, or their ranking to get noticed by users. In a release, Michael Clark, SVP of technology and partnerships for Photobucket, said: “Due to the explosive growth of Photobucket Mobile, we’ve been seeking a simple solution for our users to find and download the right versions of our mobile apps, and we are delighted to be able to leverage GetJar’s expertise.”