EA Aims For 99-Cent iPhone Game Market With 8lb Gorilla Studio
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With the exception of its free, ad-supported game Lemonade Tycoon, pricing for most of Electronic Arts’ iPhone apps hovers in the $3-$4 range (and in some cases, like The Sims, its as high as $9.99). But with the launch of a new “micro-studio” called 8lb Gorilla, the company plans to hook iPhone and iTouch owners in the market for even cheaper (99-cent) thrills.
The company told TouchArcade it set up a team of young, indie developers that will focus solely on creating dead simple, dirt cheap iPhone games. The first app from 8lb Gorilla will be the action title Zombies & Me; new releases will follow on an almost monthly basis.
SEE ALSO: Earnings: EA Says Mobile Revenues Jumped 24 Percent In The Past Year
The studio lets EA experiment with new, lower-priced IP, without risking the unnecessary waste of resources—though, it will still likely have to promote the games to keep them from getting lost in the crowded App Store—or tarnishing the EA Mobile brand with a game that ultimately flops.
Posted In: Entertainment, Games, Companies, Apple, iPhone, electronic arts
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