The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Dutch Augmented Reality Firm Layar Raises $1 Million

  • Comments Comments (View)
  • Text Size: A A

Dutch augmented reality company Layar is about to close “more than $1 million” in its latest, undisclosed round of funding, according to Venturebeat.com. The company, which launched its product in April this year, has created technology using a phone’s GPS, compass, and accelerometer to display images and other data on top of a mobile phone screen.

To use the application, currently available on Android devices, the iPhone, and as of Wednesday, Symbian Nokia (NYSE: NOK) phones, users point their phone at an object which appears on the device’s screen with information—or what the company calls “content layers” displayed on top of it. The layers, the equivalent of pages in a web browser, are created by developers, and so far, the company’s website says there are around 178 of them. The layers range from real estate ones, like Trulia, which will allows a user to point to a house and pull up information, to one for the London Underground and another for Wikipedia. The company is hoping that developers will eventually build thousands of layers. A possible source of revenue could come from advertisers sponsoring the layers, or if the company can figure out how to do this, allow ads to run across the layers.

Oct 30, 2009 8:00 AM ET

Layar Augmented Reality


Posted In: Mobile, Money, M&A & Venture Capital, Venture Capital, Technologies / Formats

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Kobo Kobo
1. Kill Shot: An American Assassin Thriller
2. Heaven is for Real: A Little Boy's…
3. Home Front
4. Private: #1 Suspect
5. A Dance with Dragons: A Song of Ice…
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff