@ D8: Jobs: Apple’s Not Going To Make A Lot Of Money In Mobile Ads
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Why is Apple (NSDQ: AAPL) getting into the mobile ad business? The polite answer from Apple CEO Steve Jobs during the opening session at D8 with interviewers Walt Mossberg and Kara Swisher: “We’re going into the ad business so we can help developers make money to keeps apps free or low cost. We’re not going to make a lot of money.” Why not work with other companies instead? Not so polite. “We don’t think they’re going to be able to make developers as much money because their way sucks.” But can’t others do it? “Sure, but nobody else is.”
You could swap out “ads” for any number of things Apple does because Jobs thinks the company can do it better. In this case, he says the biggest difference is the way Apple can handle the ads. The current ads take users out of the app to see information. But Apple can build it into the OS and the developer can add interactive apps in their ads “because we own the OS.”
As for “not a lot of money”—no dollar range on that. Given that the iPad became a billion-dollar-business over the weekend, it could mean anything.
Bonus video of Jobs explaining why he is banning the sale of in-app analytics a la Flurry. Well worth watching.
Posted In: Advertising, Mobile, Events, D Conference, Companies, Apple, steve jobs
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