@ CTIA Wire: SinglePoint Ads; Nokia Mail; RIM Flips Out
—SinglePoint Signs Ad Networks: SinglePoint, a Bellevue, Wash.-based company which helps TV shows and other media companies conduct text messaging campaigns, said today that it has signed three mobile ad network agreements with Ringleader Digital; JumpTap and 4INFO, and more are on the way. The networks will be integrated into the company’s SingleBrand platform, which allows ads to be inserted into SMS and MMS text message campaigns, surrounding shows on Bravo, NBC Universal (NYSE: GE), MTV, FOX and The CW. SinglePoint’s CEO Rich Begert said there wasn’t an easy way to sell the messaging ad inventory to advertisers. “Before it was manual. You’d have a spreadsheet and you’d have to talk to them saying this is the programming that’s available. Now, they don’t even have to talk to us, it’s automated.”
—Nokia (NYSE: NOK) Adds ActiveSync support: Nokia is expanding the number of devices that can use Microsoft (NSDQ: MSFT) Exchange ActiveSync. Nokia announced today that it will support all S60 3rd Edition devices. Now a total of 43 Nokia devices will now feature the Mail for Exchange mobile email application. It will also be available out-of-the-box in future releases of Nokia Eseries and Nokia Nseries devices.
—RIM (NSDQ: RIMM) Launches Flip Phone: Research In Motion unveiled the BlackBerry Pearl Flip 8220 smartphone, which is the first of its kinds. The phone will launch with T-Mobile USA exclusively this fall for an undisclosed price. The phone runs on the Edge network, and has a sleek design and a chrome-finished frame. There’s two displays, one internally, and the external one allows you to see incoming emails, text messages and phone calls without opening the handset. More details here.
Posted In: Advertising, Entertainment, Media & Publishing, Social Media, Companies, Nokia, RIM, T-Mobile
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