CTIA ‘OK’ Ad Plays During Democratic National Convention

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CTIA ‘OK’ Ad Plays During Democratic National Convention

Did anyone else catch this CTIA ad last night during the Democratic National Convention? It sure plays the harmonious tone like a pharmaceutical commercial and oversimplifies the wireless industry with broad strokes, but it’s an interesting foray into the public realm nonetheless. The organization recently launched a new ad campaign named “OK” that suggests everyone’s wireless wishes are CTIA’s command. Have all your wireless dreams been fulfilled? What do you think of CTIA’s new ad?

Matt Kapko Aug 28, 2008 6:49 PM ET

Posted In: Legal, Regulatory, Media & Publishing, Companies

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CTIA is first and foremost a lobbyist for the wireless carriersâ¦ element of their job is to clue in the public how wonderful their clients have been and will beâ¦ that they are capital citizens.  So in the respect they are doing their job for their membership.  Not much different that the feel good commercials from the energy industry.

Karl Simonsen

CTIA is first and foremost a lobbyist for the wireless carriers… part of their job is to tell the public how wonderful their clients have been and will be… that they are good citizens. So in the respect they are doing their job for their membership. Not much different that the feel good commercials from the energy industry.

As far as the commercial doing its job I believe the public may get a little confused about who is behind it, perhaps CTIA is attempting to brand themselves a bit with consumers.