GoTV Networks, a mobile and broadband video firm, has inked mobile advertising deals with Millenial Media, Digital Sidebar and Ad Infuse. GoTV, like many others in this space, believes advertising-supported content will eventually comprise the bulk of video delivery although the majority of the company’s revenues currently come from subscriptions. The new mobile ads push from the Sherman Oaks, Calif.-based company will include third-party ads on GoTV’s WAP sites, its video programming channels and new promotional bits to increase awareness of the company’s offerings. GoTV is also looking into direct deals with major advertisers for its video content. The deal with Millenial Media is an extension of a standing agreement that will see the company and Ad Infuse bring video ads to GoTV’s various music-focused channels: Rock on Altitude, Es Musica and Hip Hop Official. GoTV has already integrated the company’s APIs with its proprietary “AdBot” solution. Digital Sidebar was tapped to deliver targeted, interactive advertising and promotions, the company said.

Thomas Ellsworth, CEO of GoTV Networks, said in a press release: “Today the nascent signs of the inevitable market shift to ad-supported mobile content are coming into view.  As part of that dynamic, we see a multi-faceted advertising strategy being critical to our success… We are particularly pleased by the strong initial results we have achieved. Our September and October 2008 mobile video inventory was sold out by Ad Infuse. This fast start is testimony to the value of the inventory as well as the hard work by our respective sales and technology teams.” (Release).

Disclaimer: GoTV Networks is a sponsor for our CTIA Moco Mixer Tuesday night in San Francisco.