CTIA 2007 Wire: Pre-Conference; Mercora In MS Deal, Adobe Offers Mobile Tools, Smaato Signs Customer
—Mercora has added more than 7,000 podcast channels to the 100,000+ music channels to its M service, which streams music to Windows Mobile 5 or 6 handsets for $50 per year. It’s also signed up Microsoft to promote its offering—starting Tuesday, Microsoft will offer M as a free six-month subscription to all Windows Mobile users, with the application available for download from the Windows Mobile site directly to phones. (News.com)
—Adobe’s new Creative Suite 3 includes a component aimed at people developing content for mobiles, integrated across Adobe products like Photoshop, After Effects, Dreamweaver, Flash and Illustrator. It allows developers to see how the content will look on more than 100 brands of phones, as well as in different situations such as direct sunlight, with and without backlighting, different levels of battery power and service signal strength. (CNet)
—Smaato has signed up some new customers for its ad-technology. Last week it announced Red Herring (PDF) and Handmark (PDF), and on Tuesday at CTIA it announced iambic, Sendandsee, SplashData and Spb Software House.
—Texas Instruments will sell a new chip that lets mobile phones project images on any flat surface so consumers can share photos on the go by 2009, reports Bloomberg. The chip will help phones project images (still or video) up to 20 inches (50cm) wide.
—ClearSky Mobile Media has launched Talk2Me, a downloadable Brew application that connects to ClearSky’s centralized repository of downloadable ringtone and wallpaper content. Talk2Me uses a patented, speaker-independent voice search technology from partner V-ENABLE to search ClearSky’s content catalogs. When a consumer speaks the search word Talk2Me lists the best matches and allows users to listen to a preview or view a thumbnail, then purchase the content if they wish. (release)
—The SD Card Association is using CTIA to predict that the number of Japanese who watch mobile TV on their phone (and can record the programming with SD High-Capacity memory cards) will more than double in 2007 from 5 million to 12 million. The SDA is positioning itself as complimentary to mobile TV technologies such as MediaFLO, DVB-H and DMB (and assumedly Japan’s one-seg system) to increase the portability and interoperability of content in and between devices such as mobile phones, car navigation systems and portable DVD players.
—Symbian has updated its mobile OS, adding demand paging which only loads a page from the disk when it is being read. This means that pages will load quicker and requires less memory—so Symbian can move down the line from high-end phones to mid-range phones. It’s also added RAM defragmentation, expected to reduce memory use. It has also integrated ActiveSync for connection to Microsoft Exchange servers. (ZDNet UK)
—MVNO Helio has signed up thePlatform to aggregate and manage the carrier’s portfolio of mobile video content—from what I read, anyone currently with video content on Helio’s deck will now be going through thePlatform and will use its system for uploading, scheduling and managing video. Those content providers include ABC, EMI, Fox, MTV, VH1, Spike, Comedy Central, Warner Music and Universal, among others. (release)
—Verisign-backed RealHipHop has used CTIA to announce the launch of its parent brand, Real Content Group. It’ll use the digital infrastructure it’s developed for RealHipHop to launch content for R&B, Latin, country, pop, rock and spiritual consumer segments. (release)
—McAfee has launched McAfee OK, aimed at mobile content aggregators and network operators which run a mobile community. It screens for threats in uploaded content (which is a basic extension of the virus/worm scanning functions the company specializes in) but also promises to weed out “inappropriate material” and “unwanted content types”, although it doesn’t explain how it does that in the release.
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