Easou Technology, China’s number one mobile search and advertising firm, has raised $12 million in a third round of funding led by iD Tech Ventures and AXA Private Equity, reports ChinaVenture (via Pacific Epoch). The three-year old company, which employs over 300 staff and is based in Shenzhen, is using the investment for product research and development as well as customer service and marketing. Founder Wang Xi reported that in September the company broke even, with its key word and advertising business generating 5 million remminbi ($732,000) in revenue. The company raised $5 million in a second round of funding in August 2006, and an unidentified amount in January of the same year (release).