Would you stand in line to get content loaded onto your mobile phone? Apparently, in China’s smaller cities where mobile phones outnumber wired internet connections, there’s a flourishing black market where bootleggers are doing a brisk business selling mobile content to queues of people. Not only that, but people are actually paying the same amount of money for the pirated content, as what the legal version sells for.

DUO GUO, a recently launched Chinese mobile content retailer, which sells digital downloads such as games, music, and stock quotes in physical stores and staffed kiosks, is trying to offer itself up as the legitimate version of this process. China research firm JLM Pacific Epoch has an in-depth interview with Duo Guo CEO Jonathan Serbin, an ex-Lehman Brothers banker and former senior manager at the Chinese mobile phone retail chain EBT (NYSE: BT) Mobile, looking at the ins and outs of the Chinese content market and DUO GUO’s efforts to provide an alternative content buying platform to China Mobile, the country’s dominant carrier. In China, the usual, legitimate way to get content is through China Mobile’s portal Monternet, or through another WAP site. But there’s still much confusion as to which sites will work on which phones, how to get the content, and what the actual cost of the download is. With DUO GUO, customers can get help from salespeople to download the content onto their phones, browse before they buy, and pay cash for their purchase. Presumably, its also a better customer experience than what the bootleggers can provide.