The Chinese mobile advertising market may only bring in $92 million this year, but young as it may be, it is getting another very high profile player: China Mobile, which has acquired a license to create and sell its own marketing and advertising services. These will build on groundwork laid in March 2007 when the cellular operator—the largest in the country and the second largest in the world after Vodafone—signed a deal with Fractalist for the mobile media firm to run its advertising design services for clients and on its mobile Internet portal Monternet.

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Now that China Mobile is cutting out the middle man, it will focus its energy on push advertising, graphic ads on its mobile Internet pages, ringtones and “interactive marketing games,” says China Tech News.