Throughout, Kallasvuo framed the company’s efforts as being about “doing good”—saying that the there was an opportunity to “do good business and do good at the same time.” (There was even a groanworthy introduction by Lonely Planet reporter Frances Linzee Gordon who talked about the innumerable benefits of cell phones including that they can “save lives” and “overcome environmental difficulties.” A bit much, perhaps? Her project on the “benefits of mobility” had been sponsored by the company).

It was mostly talk but Nokia did announce one bit of news: The company is setting up a competition to “encourage innovators to create a mobile product or service that raises the standard of living or enhances the lives of those in growth economies.” The winning entrant will get a $1 million prize.