There is a strong demand for mobile TV based largely on boredom, claims Research and Markets. “In 80% of the trials surveyed by Research and Markets (including services in Finland, England, France, Italy, Korea and Japan), boredom ranked as the biggest driver to adopting mobile TV services. People said that watching chunks of video, what I call mobile snacking, at different times throughout the day would relieve boredom,” writes Over The Air blog at Information Week.

The report also claims that broadcast services will be far more popular than unicast services. “It is only people that have seen impoverished unicast video services, and who also compete for spectrum with mobile voice, who continue to believe that video on a device that small is a mistake…About 13% of people asked in surveys what they thought of streaming TV on a mobile would say it might take off, while in broadcast services which offer up to 4 times the resolution, around 60% say Wed buy it, or It will take off.”