The Top Gear juggernaut rolls on. Once a humble but controversial BBC autos review show, BBC Worldwide is now cashing in on accidental US popularity with Australian and American spinoffs, bigger billing on BBC America and making topgear.com top amongst its new “passion sites”.

Next is a mobile phone game, the broadcaster has announced. Players will get to race a lap on a virtual version of the test track driven weekly on TV by The Stig, with lap times logged like on the show and a range of stunts available (this is the show that played soccer on ice using Suzukis, for the uninitiated). Though the game is commissioned from Gameloft by the BBC’s overseas and profit-making wing BBC Worldwide, it will be available only in the UK.