The BBC is currently mulling over the results of a 12-month long mobile TV trial to figure out its long term strategy for the medium. NMA reports that the trial—a live mobile stream of BBC One, BBC Three, and BBC News 24 currently running on the portals of Orange, 3 and Vodafone—ends in March, and the BBC has yet to tell operators if they plan to continue. They are said to be “closely analyzing” the statistics on viewing habits. The service has, apparently, been a popular one, with Orange reporting that the simulcast BBC service has over 27 percent of the audience share on the operator’s portal. Head of TV and VOD partnerships and services for Orange Jake Redford told NMA that its subscribers were making sure they didn’t miss popular TV shows such as Casualty and East Enders as they made their way home from work. He added, “All this has led to tremendous growth in subscriber numbers, so much so that revenue from mobile TV is almost double the forecast.”