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BART Launches Mobile Payment Service, Links With Ads

San Francisco train system BART has launched a mobile payment trial with Sprint (NYSE: S) where 230 trial participants can pay for a ticket by tagging their phone on a reader at the gate—the credit is topped up automatically over the air. The trial also includes Jack in the Box, which will have advertisements with directions to the nearest Jack in the Box restaurant and discount vouchers. Sprint will also have ads with content available for download…I’m guessing this could increase the value of ads in the BART system. The trial uses Near Field Communication (NFC) technology. (release)

Meanwhile, in the Philippines Globe Telecom and Western Union have teamed up to introduce a cross-border mobile money transfer service supporting low-principal, high-frequency remittances. Globe Telecom already has almost half a million (of its 19 million subscriber base) active users of its GCASH service, which lets people send and receive cash and make payments. (release)

Jan 30, 2008 9:18 PM ET

Posted In: Advertising, E-Commerce, Payment Systems, Technologies / Formats, Companies, SprintNextel, bart, philippines global telecom, western union

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Comments (2)

Jul 15, 2008 9:53 PM

Hey This seems really innovative websevice for Mobile users, whats the status this trial testing any outcome and public release date ?

BlogsDNA

Jul 15, 2008 9:56 PM

BART is best mobile related site and this new future for mobile user is going to help them get their brand worldwide reorganization

Firefox 3 Crash

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