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One For Actual Journalism: Barack Obama VP Pick Fails To Arrive First Via SMS And E-mail

Did you get a text message or e-mail from the Barack Obama campaign late Friday night (on the West Coast)? I didn’t and I’m supposing a few others didn’t receive one either. Earlier this month the campaign said the vice president pick would first be announced via SMS and email. Instead the choice came to us through more traditional means, such as the LAT Top Of The Ticket blog where I first caught the news. Sure, it’s a blog, but it’s also the LA Times. The leak from a “Democratic official” up-ended whatever power SMS and email might have wrested from traditional media as a mass communication tool in politics. The Obama campaign planned to do a first for SMS and it didn’t happen. If the leak was authorized—which seems likely since cable news networks and news outlets were confirming the news directly within minutes—did the Obama campaign abandon the first-of-its-kind plan to break the news via SMS and email or did it simply fail on the backend? After all, this wouldn’t be the first problem we’ve encountered with breaking news text alerts.

Update: Well, the Obama website has finally been updated. And here’s some of the text message we received at 12:58 a.m. (PT) Saturday, almost three hours after the news first broke: “Barack has chosen Senator Joe Biden to be our VP nominee.” The email from the campaign finally arrived in our inbox at 8:43 a.m. (PT) Saturday although some people received it at least six hours before then. Ironically, One.org sent us the news in an email at 12:29 a.m. (PT) Saturday, before the campaign’s text message or email arrived.

Aug 23, 2008 2:24 AM ET

Posted In: Media & Publishing, Technologies / Formats, E-Mail, barack obama

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Comments (9)

Aug 23, 2008 4:16 AM

The campaign chose to start the send of SMS messages just after 3am eastern time.  There were no technical problems.

Kevin Bertram

Aug 23, 2008 5:11 AM

1st tweets timeline of VP choice, with chart… http://tweetip.us/lk5ip

tweetip

Aug 25, 2008 11:34 AM

Hey Matt, I noticed the same thing. Got an alert from The New York Times at 10:05 p.m. saying that Obama picked Biden. At 12:55 a.m., I got a text from the Obama campaign, and an email at 5:14 a.m. I didn’t think it was a glitch, I just figured they couldn’t be tempted not to leak it to the traditional press. That reaches a lot of people too.

Tricia Duryee

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