Audio Interview: Peter Adderton, Former CEO, Amp’d Mobile
We have an exclusive interview with the former CEO and founder of Amp’d Mobile Peter Adderton at our sister site MocoNews.net. Ampd’s bankruptcy auction proceedings will start tomorrow morning in court, and our Editor and Publisher Rafat Ali spoke to Adderton on a large number of issues. Some quotes I found interesting:
—Our original idea was to build a mobile media company, and building an MVNO was the starting point.
—You don’t raise $400 million in 18 months by spending time inside the office. Trying to ambitiously raise that amount of money, while at the same time trying to create something new and different was a challenge that caught up with us in time.
—I tried to bring in strategic with VCs with hedge funds, and that either works very well, or doesn’t work at all; there is no in-between. We got caught in that perfect storm.
The full 32 minute interview is here on MocoNews.net, along with a downloadable audio/MP3.
Posted In: Mobile

Comments (0)
Jul 31, 2007 7:01 AM
Rafat,
Great Interview. I get Peter Adderton’s challenges. Its a good road map for anyone that is in this new media space. Is small better? Very telling. Are big ideas out sized by infrastructure?
Andrew
Coffey
Market News First
Jul 31, 2007 2:15 PM
Why didn’t you ask him anything about the former Amp’d customers?
Jul 31, 2007 2:34 PM
More specifically, like where they should go (other than Prexar now)?
Also, was wasn’t the Motorola E816 issue resolved earlier?
Jul 31, 2007 2:58 PM
What happened to Britt Hume’s incisive and scathing comments on the Adderton interview? Adderton’s a snake and he conned you guys royally…to the point that you have to practice censorship on your blog! Bring back Britt Hume—at least he calls a snake a snake…
Jul 31, 2007 3:00 PM
Doug
If you want to get personal, get your own soapbox and do it…we’ll keep thing relatively meaningful here.
Jul 31, 2007 9:44 PM
Point taken, no harm no foul. I shall swear off any further gratuitous ad hominem criticisms of individuals but please, Mr. Game Warden, I am not a disgruntled former Adderton employee nor do I have an axe to grind with Amp’d. I just demand accountability and honesty from business leaders—just like Wall Street does. Will anyone be fired for their investment decision in this clean-up in aisle 3? I doubt it, but questions need to be asked.
Jul 31, 2007 11:21 PM
Some other real questions that would have been worth asking:
Why were rebates RARELY received?
Why do people have to pay their finals bills through August for no service?
Even if Adderton didn’t know the answers, I’m sure you could have found the person at Amp’d who does (if you can contact Adderton).
Aug 1, 2007 1:39 AM
What about the Billing till 8/16 or asking why people are still being billed after proting their numbers and cancelling service. what about the threats of affecting peoples credit if they do not pay the bills that they are billing for when they stopped providing service or you took your number to another carrier.
he still is flying his helicopter while the average folk that subscribed to Ampd are going to reap the ill affects of being threatened with having their credit ratings tarnished if they do not pay bills that are not correct.
And how is the high credit rating customers not being billed anyones fault but ampd mobiles?
Aug 3, 2007 6:30 PM
I wrote a review on my own personal Amp’d mobile experience a year and a half ago while working for Organic. It’s amazing that the review’s thread still has people commenting - all of which are visceral in nature.
My personal take from the first time I stepped into the world of telecom services, is that if you peel away all the telco layers, at the end of the day, they’re fancy billing companies. If their billing infrastructure isn’t up to snuff linear to their CRM infrastructure, then the carrier is going to crash and burn. No MVNO is as great a poster child than Amp’d for how things can go wrong if you can’t bill and collect correctly.
Aug 7, 2007 9:09 AM
I got a phone call yesterday from Amp’d threatening my credit if I will not pay for SERVICE till mid August. I always paid my bill on time and disconnected my service on July 24 after they sent a text that service might be interrupted. Now, how the hell can these bastards force to pay for services they never provides. This is the ripoff of the century. Is there something that I can do about this.
Aug 9, 2007 4:29 PM
I bought an Amp’d phone and submitted my rebate with ALL of the required materials. I practically sent the entire box with my submission. Instead of getting my $100 rebate, Amp’d returned to me a postcard falsely accusing me of not including a UPC. When they went under, I lost the $60+ dollars I had on my account.
Amp’d STOLE my money.
Aug 12, 2007 6:29 PM
We tried to do a JV with Amp’ed in the fall on 2006 but found it very hard to get any movement on their side. I even met Peter briefly at CES Jan. ‘07, but by then I think they were struggling.
I really think a User Generated Content initiative (which is what we do) would have helped AMP’d greatly.
In addition, look what our games have done in the iPhone world.
Good luck in the next venture.
Feb 28, 2008 12:54 PM
Peter
Why were you so dishonest with your distributers? I lost everything because i beleived in you and your cronies who lied to me. I was number 11 on your list of the top 20 people to be screwed by ampd. But in the end i should never have listened to a blowhard idiot like you. you didnt know what you were doing and you still dont…
heres hoping you helicopter runs out of gas… in the air
Jul 16, 2008 8:41 AM
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May 9, 2009 7:17 AM
That guy is the respnsible for the bakrupcy
May 23, 2009 9:27 AM
This guy looks pretty sharp to me.