This is what AT&T has in mind with the launch of AT&T Video Share, a service that lets users send live, one-way video feeds during their phone conversations. Reuters reports the service, which was formally announced during the NXTcomm conference in Chicago, is a bid by the operator to combine mobile, video and the Internet - and no doubt boost interest in the iPhone it offers. “Ultimately, services such as Video Share will be accessible over any of the three primary screens that customers use most frequently: the wireless device, the PC and the television,” the company said in a statement.

The news around the service doesn’t specifically list the use cases and scenarios, but it’s easy to imagine the boon to user-gen when uses can talk to friends and send a video of what they are seeing or an event they are attending. (In fact, this is a road handset makers such as Nokia have tried to go alone…with limited success.) The service - now available on AT&T’s 3G wireless service in Atlanta, Dallas and San Antonio - will be expanded in late July. It will cost users $4.99 a month for 25 minutes of video share use or $9.99 a month for 60 minutes. A pay-as-you go option will be priced at 35 cents a minute.

WSJ: Eventually AT&T hopes Video Share will become a useful tool for on-the-go deal makers or real-estate brokers who want to conduct face-to-face meetings or show off products to clients in real-time on the road.