AT&T Says iPhone 3GS Sales Set Lots Of Records
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The new iPhone 3GS may have only offered a small number of upgrades, but that didn’t stop consumers from flooding AT&T’s web site and retail locations to make “iLaunch 2009” one of the largest periods in the company’s history, achieving its best-ever sales day in storesaccording to an internal memo obtained by AllThingsD.
Over that first weekend, Apple (NSDQ: AAPL) said it sold 1 million iPhones in eight countries, including the U.S., so you can assume a fairly large portion of those went to AT&T (NYSE: T). The memo said: “On this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.”
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Here are the other notable achievements:
—Best-ever sales day in retail stores
—Second-largest traffic day in retail stores
—Most transactions processed via IT systems in a single day
—Most upgrade eligibility checks in a single day
—Largest order day in att.com history
—Largest features sales day in att.com history
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