The Guardian
topics

Apple’s iPhone Ranks High In Smartphone Customer Satisfaction

imageA report on smartphone satisfaction ranked Apple’s iPhone as having the highest customer satisfaction. Released today by J.D. Power and Associates, the report measured five factors when it came to customer satisfaction, ranging from ease-of-use to battery life. On a 1,000-point scale, Apple (NSDQ: AAPL) received 778 points; Blackberry receive 703 points and Samsung received 701 points. Although satisfaction ranked high, the study still said one-fourth of users report having to reboot the device when it freezes and issues related to touch screen problems. Rather than thinking this is a runaway victory for Apple, it’s worth pointing out that they are all grouped together at a fairly comparable level that leaves plenty of room for improvement. Release.

Other findings:

Features and functionality: 37 percent of respondents would like GPS on the device; 25 percent would like Wi-Fi; 23 percent want a touch screen and 15 percent would like to have voice recognition for automatic dialing. The top five reasons for buying a smartphone are Internet capability (45%); ability to use e-mail (41%); design/style (39%); Bluetooth (37%) and keyboard style (37%).

Smartphone prices: The average price is $216, falling from $261 a year ago. On average, the iPhone cost people $337, while Motorola (NYSE: MOT) phones were the cheapest at $169.

Applications: 34 percent of respondents said they download third-party software. The most popular are games, business apps, like Microsoft (NSDQ: MSFT) Word and Excel and travel-related programs.

Photo Credit: ricardoalvarez

Nov 6, 2008 8:05 PM ET
Share

Posted In: Research & Metrics, Technologies / Formats, GPS Navigation/Maps, Operating Systems, Companies, Apple, iPhone, Microsoft, Motorola, RIM, Samsung

  • all about the future version of Apple’s iPhone.
    http://snsays.com/1858/iphone-3g-tethering/

  • Dodo

    BUT… is the iPhone a smartphone? Can it do multitasking? Can the user freely install and modify software? Can the behavior toward content types be changed?

  • Apple Inc one of the leading technology in the world.  Apple's I phone functionality has great edge over other competetors.

Unhealthily Obsessed With Mobile Content | mocoNews Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors