iPhone users continue to gobble up apps at a rapid clip. They’ve downloaded a whopping 100 million applications from Apple’s app store in the past 45 days, according to splashy ads that Apple (NSDQ: AAPL) ran in both the New York Times (NYSE: NYT) and Wall Street Journal today.

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The full-page ads, which promote a number of new games and applications, say there are now 10,000 apps available, and that the company has hit a total of 300 million downloads. That means since July 11, when the store opened, Apple has averaged nearly 2.1 million downloads and 69 new apps a day. Of course, it’s worth noting that some of these applications are free—it’s unclear exactly how many of the 10,000 Apple charges for. 

Apple last provided figures on Oct. 21 during the company’s earnings report. At that time, it said it had 200 million downloads and 5,500 Apps. Since then,  the number of apps has jumped by 45 percent, while downloads grew by 50 percent. The store has grown significantly since launching July 11. Initially, it had 500 Apps; within three days, there were 800 apps and 10 million downloads.