The Guardian
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All-Digital Beauty Mag VIV Dials Up iPhone

Beauty and fashion online-only mag VIV, which relaunched this past week, is readying an iPhone-specific version for next month, MIN reports. The title started as an all-digital magazine last year. The magazine is backed by Fiji Water founder David Gilmour, whose firm has also bought VIV’s technology provider, digital mag producer Zinio. VIV’s iPhone extension is one of the few mag titles with a dedicated app for the Apple (NSDQ: AAPL) device. MIN regards the launch of VIV’s iPhone app as a redux of Zinio’s similar features for magazines that it made for the Tablet PC. Last month, the NYTimes.com launched its iPhone version, so it’s reasonable to expect a deluge of other digital newspaper and mags made for the device will start bubbling up over the next few weeks.

Aug 27, 2008 1:01 PM ET
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Posted In: Media & Publishing, Companies, Apple, iPhone, viv

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