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AFP To Offer Video Clips As Ringtones

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News agency Agence France-Presse (AFP) has signed a deal with Vringo to make its news video clips available as mobile video ringtones. The service lets people set video ringtones to incoming callers, and also to assign themselves a video ringtone which is viewed by people they call (if that person is also a subscriber to Vringo, and on their buddy list). At first I was a little skeptical of the demand for news clips as ringtones, but if the clips are archives of famous events there might be some interest. Perhaps more importantly there’s not really a risk to either side—AFP may not make much money out of this but it’s not putting up a lot of investment either, and Vringo benefits from having a wide selection of videos available. (release)

Dec 11, 2007 7:28 AM ET

Posted In: Entertainment, Media & Publishing, Social Media, Video

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