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AdMob’s Growing Success Attracts Suitors

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imageAdMob, the mobile phone ad network that has been riding high on the success of the iPhone, expects its sales to double this year, which Bloomberg reports has piqued the interest of potential acquirers. CEO Omar Hamoui told the newswire that two suitors approached the company this year, and though none of the discussions “have gotten really serious,” it’s “definitely had conversations.”

But Hamoui said he won’t sell the company just yet, especially given that it is currently a buyer’s market. “It’s not a good time to sell a house, it’s not a good time to sell a car, it’s not a good time to sell a business,” he told Bloomberg. Similarly, Hamoui doesn’t expect the company to go public in the next two years. AdMob, he said, is “growing fine on its own,” and is “getting close” to generating positive cash flow. AdMob was one of the first ad networks to see the potential of iPhone ad sales, and just recently introduced special ad units for the device. So far, the company’s sales have grown 30 percent faster than expected this year.

AdMob has raised around $50 million in funding from VCs that include Sequoia and Accel Partners. Hamoui said it hasn’t had to touch any of the $12.5 million it raised in November from Draper Fisher Jurvetson and Northgate Capital.

Jun 16, 2009 5:43 AM ET

Posted In: Advertising, Companies, Apple

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