AdMob, a mobile advertising company, said it’s launching a beta mobile analytics service today that will allow advertisers and publishers to track the effectiveness of an ad campaign. We’ll see if this helps—often times, the lack of analytics is the reason given for why mobile advertising isn’t taking off. AdMob, which has served 22 billion mobile ads since inception, said the analytics tool will track: where the traffic is coming from, like a search engine or an ad, what operator and device the person is using, the user’s geography and which ad campaign is creating the most clicks. AdMob had the ability to track this information in-house, but is now making it available to others. “This is something that leverages our scale,” said AdMob’s's Founder and CEO Omar Hamoui. “We have a pretty serious investment in data mining…We are very good at using it for ourselves, but now we can publish it to our publishers and advertisers.” The reason for sharing the information: “If all of us are smarter, it makes things better for mobile.”

In February, mobile Web company, Bango, launched a hosted analytics service that provides data on a mobile user’s background, location and behavior, including tracking the number of unique visitors, and what handsets and carriers they are using and carrier.

AdMob has provided a sales pitch on YouTube:

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