462 Million Mobile TV Subscribers By 2012: Report
ABI Research has predicted that the total number of subscribers to mobile TV services (both broadcast and unicast) will grow to 462 million by 2012, driven by the expansion of 3G networks and flat-rate plans for mobile video. ABI Research predicts the Asia-Pacific region will remain the overall leader in the adoption of mobile video services, with subscriber numbers growing from 24 million in 2007 to more than 260 million by 2012…Japan and Korea seeing high penetration, and China and India seeing low penetration but high absolute subscriber numbers. (research)
Adoi Magazine has a good list of 10 things that are required for mobile TV to be a success. To many people the list would seem obvious with things like ease of use, good coverage and content, pricing and so on, but all the things still need to be improved in most places. The article finishes on a valid point: “It is perhaps ironic that when it comes to Mobile TV, so many of us already assume that the most interactive device ever invented—the mobile—will in the hands of the new generation become a passive broadcast device.”
Related StoriesPosted In: Entertainment, Media & Publishing, TV, Research & Metrics, Social Media, Video
Newsletter
Comments (2)
Jan 25, 2008 5:00 AM
Is anyone else tired of these wildly overreaching research reports on the mobile sector?
Seriously, it’s like a clown show at this point.
Cut it out fellas.
Jan 25, 2008 11:55 AM
hehe - “clown show”
I couldn’t agree more. The problem is that there is no backward looking scorecard to call out the “irrational exuberance”, so analysts can say whatever they want that gets them attention. I’d love to see moco keep a scorecard - eventually these predictions will be able to be evaluated against hard data and we can determine the biggest clowns.
Having said that, who really gives a cr*p about what “might” happen in 2012. Most current mobile industry players are only concerned about next quarter and carving out a place so they’ll be around 2009. Other than luring investors looking to place bets, what company can actually do with this data today?
Mobile is going to be big…we get it.