An IBM survey has revealed some trendsabout the media people consume, such as that the internet is overtaking TV as the primary media source. “As far as mobile video is concerned, an average of 35 percent surveyed globally by IBM said they have or want to watch mobile video. Seven percent report having a video-content subscription for their mobile phones. Nearly a third of U.K. users said their mobile consumption ate in their TV viewing time,” reports Hollywood Reporter. Apparently about half of users said they prefer to view traditional formats like TV shows rather than shortform content made for the mobile device. “The under-20 age demographic especially loves portability of content. “They may start a film at home and then watch it on a laptop or cell on the go…And they like to watch in discreet time segments.” This means that a movie may be watched in a series of 20-minute segments.