3 Billion Mobile Coupons By 2011: Report
Almost 3 billion mobile coupons will be sent to mobile phones by 2011, with just under $7 billion worth of discounts being redeemed according to Juniper Research. The analyst also predicted that 2.6 billion mobile tickets wroth $87 billion will be delivered by 2011. Mobile coupons have some obvious benefits over their paper-based forebears, but will also require some retailers to change their scanning system from laser scanners to optical readers that can read 2D barcodes on mobile phones. However, Juniper also reckons that the mobile barcode technology will be “gradually complimented” by NFC (Near Field Communication), which will require another upgrade of point-of-sale scanners. (release)
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Comments (1)
May 17, 2008 7:43 PM
Check out Dizgo (discounts on-the-go), a location-based mobile ad platform being tested in Boulder, CO. It allows the retailer to create self-service campaigns that create real-time demand for their products and services. Consumers use the instant discounts to influence near-term purchasing decisions. More info here: http://www.dizgo.com