For the first Ashes Test customers of 3 Australia accessed more than 380,000 Ashes Series moments, including more than 270,000 live streams of the action. To put that in perspective 3 Australia has just over 1 million customers. During the last Cricket season customers viewed over 500,000 live streams in total, so this season is looking to be a lot better. The actual revenue is unknown, 3 sells time-based access, AU$5 per month or AU$1 per day.
Related stories:
—Ashes Tour Gets Mobile TV Show
—n